Not everyone needs an expensive custom site. Sometimes you just need a site that looks good and plays up your strengths.
But I get it. The FOMO (fear of missing out) is strong online. You start looking at other websites and before you know – poof – there comes a strong case of design envy.
Nowadays, you don’t need uber customization.
With a stylish font, some great graphics and kick-ass copy you can have the website that looks like it’s worth a million bucks.
I work with multipassionate entrepreneurs, like yourself, who wants to look fab online and run a kick-ass digital brand presence without having to sacrifice a vital organ as a down payment.
- How to tell your story.
- What plugins to download.
- Where to find quality graphics.
- How to make your website look different.
- Which colors and fonts match your brand style.
I will walk you through ALL of this and give you the peace of mind you need so you can kick-ass with your brand + business.
does this sound like you…
I have a WEBSITE THAT DOES NOT REFLECT ME, my personality, or my brand.
I don’t like looking at my website because it just DOES NOT LOOK PRETTY.
I hesitate to share my website with others because I DON’T KNOW WHAT THEY WILL THINK.
Part of why I don’t market myself is because MY ONLINE PRESENCE LOOKS MEDICORE.
I’m shifting in a new direction and need my online presence to REFLECT MY EVOLUTION.
I’d love to LEVERAGE MY WEBSITE so that it works FOR me instead me working for it.
I want to MONETIZE MY BRAND WITH EASE and peace of mind.
I want my website to be simple without compromising my UNIQUE BRAND EXPERIENCE.
I want to show up in the world with the BEST VERSION OF MY BRAND & BUSINESS so that I’m engaging with the people who need to hear my message, buy my products, and experience my own personal magic.
Your website is your digital home and it’s time to invite the right people over.
Yet you hesitate because your website looks “meh”
or you’re not ready to show it off because it is ALWAYS
in “work-in-progress” mode.
You know what I’m talking about!
It’s not PERFECT and you “need” it to be “PERFECT” because one typo will erase all those years of work experience, am I right?!
Your website will never be “PERFECT” because that doesn’t exist. What does exist is polished, stylish, professional, and functional.
Redefine what “having it all” means with your brand.
You can have something solid that works for you without the headaches of something complex.
The WEB DESIGN INTENSIVE is for
the creator who wants to bring their ideas to the world,
the free spirit who wants to create freedom in their lifestyle,
the go getter who wants to build an empire, and
the nurturer who wants to share their message with the world.
who want to upgrade their visual brand and need to streamline their hustle to:
offer signature programs
sell digital products
promote upcoming projects
host live events
teach online courses
During this 15 minute session, I want to get to know you better so that I can personalize your intensive experience.
What are your passions, bankable skills, and big picture vision. This will mark the start of our brand adventure!
Your brand style guide includes inspiration to hone on your brand voice and create consistency with your visual storytelling.
You will select typography, color palettes, and design elements to complement your new look and organize your assets.
Your website will based in WordPress and it will have responsive features, allowing your site to be mobile-friendly.
You will also have a tutorial for learning the inner workings of WordPress so you can manage your site on your own.
We will review best practices for your WordPress website so that you have the knowledge to manage your own site.
I will also answer questions and walk you through various plugin and integrations so that your site is running smoothly.
We will go through the following features for your website: digital downloads, online selling and/or membership capabilities.
Add what you need. Leave out what you don’t. This is YOUR website so let’s make sure you include what YOU need.
Your design adventure does not end with a website. Your online presence should match your overall brand look.
We will cover matching designs for Facebook, Twitter, as well as email newsletters so you can market your goods with style.
Once your brand is redesigned, it’s time to show her off! Social media success is contingent on two things: style and consistency.
We’ll batch your visuals so you have an archive of stunning visuals to choose from as you execute your social media strategy.
Once you’ve got your brand looking like the beautiful swam, I’ll stick around to help make sure it doesn’t fall back into ugly duckling status.
Receive email coaching, for 30 days, following your your intensive to provide accountability support and answer any lingering Qs.
To kickstart your intensive, we will work on STRATEGY to make sure you have a clear AF roadmap for your creative brand vision.
This phase is approximately 90 minutes long.
In this phase, we will do a deep dive into your brand style, voice, and visual story.
What is your message and how are you aligned to deliver it?
A website design is rarely just about logos, fonts, and color palettes.
During this phase, we will unlock your core essence so that you’re picking the right design elements and conveying a presence that matches your personality, passions, and purpose.
First we will:
Identify your hook &
Leverage your competitive edge.
Are you skilled with prose, a natural on video, a muse behind the lens, and/or a captivating orator?
Whatever your superpower, we’ll create a game plan so you’re showing up as the best version of your awesome self.
Then we will:
Plan Your Hustle &
Create Your Digital Game Plan.
Are you all over the place with your online presence that you feel overwhelmed with managing it all?
Consistency is the name of the game and we’ll work on a practical strategy so that you can execute your brand with style.
Once you have your vision, we will work on LOGISTICS to make sure you have the solid foundation to help you execute & monetize your brand online.
This phase is approximately 90 minutes long.
In this phase, we will walk through the tech logistics that power your online brand.
How are your systems designed to automate your brand experience?
Optimizing your online presence is how you maintain consistency with your brand.
During this phase, we will identify the structure you need in place to deliver and execute your brand so that your website is working on your behalf 24/7.
First we will:
Review Plugins &
Identify your business structure.
There are so many ways to monetize your brand to the point where it’s easy to get overwhelmed with what direction to take.
“Take action & execute” is my motto and we’ll use this time to decide on your tech backend in order to deliver your mojo.
Then we will:
ORGANIZE YOUR BACKEND &
Setup the functionalities you need.
Are you looking to monetize your magic, build an audience, run a group, sell digital goods, or teach online courses?
You are leveraging your online presence for a reason and we’ll put the pieces in place to help you make $$$.
During most of your intensive, we will work on DESIGN to give your brand the personality it needs to stand out online as the best version of yourself.
This phase is approximately 4 hours long.
In this phase, we will create the visuals you need to amplify your brand across the Interwebs.
How are you creating a memorable brand experience?
Building and cultivating a relationship with your audience is key to success.
During this phase, we will align your visuals with your message, business offerings, and a cohesive digital strategy that includes email marketing and social media.
First we will:
Plan Your Design &
Create the design elements.
The best designs are done in advance with clear intention, purposeful strategy, and aligned with your purpose.
We will focus on expressing who you are so that you’re head over heels in love with your own unique visual storytelling.
Then we will:
Create Your Masterpiece &
Put it all into action.
A website is like a puzzle, full of pieces that need to be put together in order to bring your work of art to life, online.
Manageable web design is how to sustain your online brand, so we’ll design your site so you can maintain it with ease.
You’ve got the skills and you are already generating income but need style and structure so that you can sell your offerings, products, and programs with ease and efficiency.
Your online presence is all over the place because you do a little bit of everything so you need to consolidate and create a cohesive digital presence that reflects all of your passions.
Coaches & Healers
Getting clients is not an issue for you but you’re ready to uplevel and scale your business with a combination of digital products, virtual courses, and/or group programs.
You’ve got the audience on social media but your digital home, aka your website, needs to reflect and match your growing online empire so that you can diversify your business model.
BRAND STRATEGY SESSION
Before we do any work together, I need to get to know more about you, like do you like Piña Coladas and getting caught in the rain?
This is a formal brand date where I ask you about your hopes, wishes and dreams. I need to get a sense for WHO you are so don’t be shy. Who you are IS your competitive edge so let’s dig deep and bring your awesome self to life online.
EVERY ONE NEEDS TO HAVE A PRIVATE SESSION WITH ME prior to attending the Web Design Intensive, even for the group masterclass. I customize these events to fit your specific brand + business needs and want to make sure I factor in your challenges before you attend. These sessions last no more than 15 minutes.
BRAND DESIGN TOOLKIT
Access materials I created exclusively for you so that you are ready to transform your brand during the intensive. Whether we spend all day together or a full weekend, you will need to bring your A game to the table.
Your toolkit comes with worksheets, audio downloads, and a welcome video so that you can organize your assets before we connect to work on your brand. Time flies when you’re having fun and it goes by even quicker when we’re upgrading your brand.
Be ready with some of the foundational work so we can hit the ground running!
INCLUDED WITH YOUR INTENSIVE:
- PERSONALIZED BRAND AUDIT to review areas for improvement with your current online brand presence including but not limited to website, social media, Youtube channel, and/or downloaded assets such as your email opt-in.
- MEALS, SNACKS, AND REFRESHMENTS to keep your brain sharp and body fueled during the intensive.
- INFORMATION PACKED WORKSHEETS to guide you through the design journey.
- One month of UNLIMITED EMAIL COACHING following your intensive, to give you the accountability support you need to follow-through on your website’s upkeep.
- SPECIAL DISCOUNTS for the on-demand courses, webinars, and one-on-one work with me services.
9:30-10AM THE BRUNCH HUSTLE
When you arrive, there will be a light spread to get the AM started. You will get some grub, grab your seat, and get comfy. Your worksheets and material will be ready for you so don’t be shy introducing yourself to your fellow design bestie for the day.
Use this time to get your head in the game and focus your energy on creativity and style. This is your time to open up your laptop, notebook, or tablet and make sure you’re connected to the WiFi.
10-11:30AM CREATIVE BRAND THERAPY
How are you expressing yourself online? Is there a void, a disconnect, or do you want to completely pivot how you’re showing up?
This is the time to do the inner work with your brand’s voice and message. A visual design needs a voice and purpose to anchor itself and we will identify that anchor during this session.
During this session, we will identify your brand’s style and pick visuals that help amplify your voice and message.
11:30-1PM GEEK LOGISTICS
Paypal vs Stripe? Mailchimp vs ConvertKit? Wishlist vs S2member? Woocommerce vs Gumroad?
The backend for your website is your brand and business’ lifeline. Your brand strategy is not just figuring what you want to do but also creating the structure that allows you streamline your systems.
During this session, we will setup and configure the geek logistics you need to have in place so that your online brand works FOR you at all times.
1-1:30PM GRUB BREAK & DESIGN PREP
Time to refuel! We will take a lunch break so that you can catch your breath and give your mind and body the reset it will need before we go into the design portion of your intensive day.
Up until this point, you might be thinking that web design is pretty easy and simple, and to some extent it is. Don’t worry, the “hard” part is over! You will need to catch a second wind though for the next session.
1:30-4:30PM INTENTIONAL STORYTELLING
Brand magic happens when your purpose aligns with your voice.
In 3 hours I will walk you through the ACTUAL creation of your new website design. We will design your website and customize the following:
- Email opt-in landing page
- Sales page for ONE service, course, or program offering
During this session, we will launch your new website design so you can build that audience, offer those ah-maze-ing services, run that group program, and/or sell your kickass products.
4:45-5:30PM BRAND CANDY GRAPHICS
Let’s keep it consistent across the board, ok? Your online presence should match the new ‘do you’ve given your brand so let’s get that squared away, figuratively and literally speaking!
During this session, we will create supporting design assets to make sure your brand is consistent over the Interwebs.
- Facebook page cover photo
- Twitter profile header
- Instagram promo graphics, for the feed and stories
- Newsletter header
5:30-6PM CELEBRATIONS & WRAP-UP
Take snapshots of your new website and share it with your peeps! You will have a new site to show off and use in order to start attracting your ideal peeps. Ask any lingering questions, exchange info with your new brand besties, and pat yo’ self on the back.
It’s been a LONG day and you’ve spent it creating some dope $hit for your brand & business.
EIGHT (8) HOUR ALL-DAY GROUP INTENSIVE IN NYC
MEALS, SNACKS, AND REFRESHMENTS THROUGHOUT THE DAY
Printed copy of the creative brand strategy planner
UNLIMITED EMAIL COACHING FOR ONE MONTH AFTER THE INTENSIVE
You’re on top of your game. You’ve got the audience and this is not your first rodeo.
You’ve got a big vision for the future but you know you won’t get there without support.
Managing your online brand has become a bit too much for you to juggle.
Being awesome is a full-time job and there’s not enough hours in the day to oversee everything you’ve got going on.
You don’t quite have access to cloning technology…yet…so you’re considering alternatives, however you’re a bit controlling when it comes to delegating.
Get ready to make magic with this planner!
Spend a weekend putting together your game plan and use this planner to help you stay focused and on track with the details of your hustle.
This planner is great for when you need structure with your social media strategy, email marketing, content creation, and big picture vision planning.
Use this planner by your lonesome or get a bunch of your entrepreneurial tribe together and leverage this planner for your mastermind.
The CREATIVE BRAND STRATEGY PLANNER covers 3 full months so that you can hone in on one big goal and put all of your sweat equity into making magic happen!
Will I REALLY walk away with a new website design?
Yes. While you may not be a seasoned pro at designing websites, I am. What would take you 2 months to create will take me hours.
I will show you my personal design hacks so that you can be more productive with your time and still churn out quality, stylish, and personable pages for your website.
Do I need an existing website?
Not really but it helps. If you don’t have an existing website that means you’ll have more prep work to do. Copy is often what slows down the design process which you have with an existing website.
If you don’t have a website then let’s talk about that during your pre-intensive call so that you are clear about what needs to be ready before the intensive day.
I am not using WordPress for my website. Do I need to have my website on WordPress?
Everyone needs to be on the same platform so that when we go through the techical aspects of web design, you are all on the same page.
My specialty is WordPress and if we want to get you launched by the end of the intensive, we need to use the platform that I know like the back of my hand.
I am a newbie. Is this intensive for me?
If you are a newbie who has an existing website, then yes. If you are a newbie with NO website, then this intensive is NOT for you.
I am picky about what I want? Is this for me?
Let’s define “picky.” Do you have standards for how your brand looks or are your expectations unrealistic? In my experience, “picky” is usually code for “perfectionism” which will not only get in the way of your brand’s evolution but also your business’ success.
If you are picky because you have a specific aesthetic that you want to convey, then yes this intensive is for you.
If you are picky because you want it all to be perfect and you struggle with getting that because it just NEVER seems to be perfect, then NO this intensive is not for you.
I also suggest that you do some work on that blocked sacral chakra. 😉
Do I need to have special programs like Photoshop or Illustrator?
Nope. I use free web-based programs to help you design your website so that you don’t need to download a program unless you really want to.
Will you supply a WordPress theme for me or do I need to pick my own?
During your pre-intensive session call, we will discuss themes. You can come with your own theme or I can find one for you. All themes are created differently so I need to get a clear understanding of which you are going to go with so that I know how to navigate it before the intensive.
How many pages can we design?
I will give you a guide that goes through the layouts for most websites. What takes the longest is the planning, strategy, and prep work.
You will work on this BEFORE attending the intensive so that we can hit the ground running with design + tech logistics. So in theory you can design as many pages as you want.
The more prep work you do before the intensive, the more pages you can design during the intensive.
I want a full-fledge ecommerce website.
Ecommerce websites tend to have a lot of logistics. If you want to sell a handful of products then we got this! If you are looking to launch your version of Modcloth then this is not the intensive for you.
Why? Because comprehensive ecommerce websites are better served using Shopify or Big Commerce.
Now if that big ecommerce store of yours needs an independent blog, then we can totally work on that!
Isn’t 8 hours too much time?
Are you familiar with the word “INTENSIVE?!”
We’re not tackling your website with kid gloves.
We’re doing 6-12 weeks worth of work in one full day.
The great thing about these intensives is that once you do the work, it’s all done. There’s no need to wait for mockups or modifications.
I am also showing you how to apply the “rinse and repeat” method so that you can scale your brand + business with ease.
This is perfect if you need a new website done yesterday or if you’re not looking to spend the next 2-3 months getting it done by a designer.
Can I just hire you to design my website?
I’m the designer who can’t stay retired so I do these intensive to indulge my passion for creating something pretty without dedicating myself to being that designer who never leaves her laptop.
I want to explore the world, go on adventures, write sappy poetry, take pictures, meet awesome women entrepreneurs, and make pretty things.
These intensives allow me to share what I know so that you can create something remarkable as well which will then free up your time to do all those other things you love to do.
I still have some questions. Can we talk?
Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.
In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.
Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.
I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.
When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.
Angelica Perez-Litwin – latinasthinkbig.com
Boni Candelario – bonicandelario.com
Bren Herrera – brenherrera.com
Christine Gutierrez – christineg.tv
Corinne Zupko – acimindfulness.com
Courtney Peikes – jacboutique.com
Danielle Holdman – danielleholdman.com
Darin Michelle – darinmichelle.com
Fay Andreola – tellstyle.com
Haris Melendez – harismelendez.com
Joselyn Martinez – joselynmartinez.com
Lisa Velasquez – lisatalkslove.com
Lisbeth Coiman – lisbethcoiman.com
Loni Markman – lonimarkman.com
Maria Lopez – yogiando.com
Marlene Pratt – casalatina.com
Mayling Kajiya – girlu.com
Michele Occhino – bradleyandbarnett.com
Monica Barnett – blueprintforstyle.com
Nora Diaz-Bretherton – casalatina.com
Psalm Isadora – psalmisadora.com
Riva Nyri Précil – lovenyri.com
Rosa Alonso – rosaalonsodigital.com
Tachelle Shamash Wilkes – femmixx.com
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com